W W W . YOUR HARDEST WORKING PARTNER . C O M

Building a search engine friendly website provides you with the tools to attract an unlimited number of people 24 hours a day 365 days a year - just like a good sign. Unlike a traditional sign however, a properly designed website has the ability to grab the attention of people who don't have a clear line of sight to your information. Your website can bring those people directly to your doorstep through creative "search engine marketing", "social marketing" and respectful Email Blast Campaigns. Since people selectively choose to go to your website through a search engine like Google, then you are effectively recruiting pre-qualified highly interested customers, leads and prospects all year.

Below are some examples of different website levels and a little bit about how they are marketed.

Corporate Website Marketing, Development & Search Engine Marketing

Corporate level marketing for Fortune 500 Florida based Grocery Chain Winn-Dixie utilized a content management system to manage public facing retail marketing for this 500 store chain. Coordinated with print and media campaigns the webiste is effective as a branding and information resource. Optimizing the site for a diverse set of keywords allowed Winn-Dixie to out perform national competition in the gift card, pharmacy, holiday meals, store brands and dozens of other categories.

www.winn-dixie.com or www.winndixiegrocerystores.com

Local Neighborhood Marketing Online ~ for smaller businesses

Neighborhood marketing is ideal for small & medium sized businesses that need local advertising specific only to their region. If your business is on a tight budget, making the most of your website and combining it with other online marketing, like social marketing & email blast can be a very cost effective way to keep your business on the minds of your customers, help find new customers and provide valuable updated information for your existing costomers to reference.

Since this site is less than 3 months old, it is a good example of how quickly well constructed website can dominate search engine results within a local area. The primary market radius is within the city limits and the category is relatively non-competitive (less than a million qualified competing indexes in Google) so by focusing on all the little local keywords that come up in local search results we've effectively canvased the surrounding area for anyone searching for a day care provider in the local area. Anyone searching online for a day care in Canandaigua will be presented with Aubrey House Day Care as a top 10 listing.

This Website's Top Ten Google Results for:

• day care canandaigua
• day care cdga
• child care canandaigua
• child care cdga

Small websites with a focus on a local market are inexpensive and hugely cost effective for neighborhood advertising. Add a concerted social marketing strategy with that and your local business or events can get a steady much needed boost.

Aubrey House Day Care - www.daycarecdga.com

E-commerce, SEO driven online sales Website

E-commerce Website featuring dynamic image driven navigation with hundreds of 3D rendered products that illustrate how each product looks in all 30+ available fabrics and identifies accessories that accompany product choices. Site developed for SEO (Search Engine Optimization). Developed at TopSite as a contractor.

My Contribution to this project: Overall Design direction & development. All 3D modeling & renderings with 3D Studio Max. Directed & Coordinated with a talented Flash programmer to achieve multiple styles (5) of shopping navigation. We managed 1000's of product combos with just a couple of small access data bases strung together with PHP. The Flash module for shopping by "type" is a separate set of xml & flash programming.

This site is several years old and continues to holds top 10 Google keyword results in it's respective category...generating direct online sales.

This Website's Top Ten Google Results for:

• replacement cushions
• patio cushions
• cushion replacement
• cushions

www.americancushioncompany.com

Other Successful Online Marketing Websites....