Digital Marketing 2020

Why Are Impressions Important?

Impressions in terms of search marketing analysis is the metric that tell you someone is in your neighborhood. You're close. They're close. But you don't quite have what it takes to get them to knock and come in. 

That's why it's important to track and manage your impression metrics. That data is going to point you to the flood of people you are looking for and if you're a good data blood houd analyst, it will lead you to the flood that breaks down your door.

A bit dramatic, but true. 

Website Design & Development

Hey...just to give you a frame of reference I've been a web developer for over 15 years. But in recent years I will only develop for clients that have a marketing contract with me. Building the website ensures the website will have everything to perform well. Don’t forget I also built your Shopify website, which I’m still a partner with them too for E-commerce development.

Side Note: I actually left my corporate life as a marketing director to learn how to build websites (back then in Dreamweaver) and E-commerce websites so I could make money working from home and still take care of my kids when they were in elementary school to high school age.

I don't market myself as a web developer anymore because the sites I build are pretty involved and expensive to build. This one which is still in beta testing sold at $12k.

https://beta.rentdst.com/

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*But there’s a whole used trailer database app that I customized for them included in the backend that really jacked up the cost.

I can work with you on price if we're going to do the whole marketing package because then, I know the website will generate revenue and we will all benefit with more sales.

I can do Renovare for $1500 if you can provide all the content and graphic assets, photos etc.

New Drag & Drop Easy Editing Theme System

I really like the theme system I used on this beta site. I'm rebuilding my Krisada.com in this new system. It's got some powerful features and is the most flexible one I've ever used. For example we could easily have some pages with different branding like you were asking for Renovare. Not the best solution but it could be done with this system.

You can find design examples for design ideas here:

https://www.joomshaper.com/joomla-templates

*Don’t get too locked into the designs. Every element is changeable.

Live Website References

I’ve built dozens of websites over the years as a contractor and with agencies like Planet Digital in Orlando, a website design company. I'll finish out my web development section on Krisada.com this weekend so you have a reference point if it ever comes up again.

Here are some quick links:

www.WinnDixie.com / Webmaster & Marketing specialist

No longer my design but this was the highest volume website I ever built and marketed. They did over 3 million pageviews a month last time I worked with it. The company had 500 stores the website was promoting at that time.

· www.Midlandinfosys.com - Joomla

· https://shop.silvercirclegallery.com/ - Shopify

· www.originalcafe11.com – Joomla (also in redesign)

· www.seospecialistflorida.com – Joomla

· www.SavageSwim.com – Shopify (almost a million in sales my first year)

Most website change in a year or two and should to get a fresh look so a lot of the older ones I’ve done have moved on to different designs and platforms. I’ll try to include anything else that’s relevant on www.Krisada.com.

Marketing Success

From Fine Artist To Graphic Artist to Marketing Manager

My first business was as a professional artist in my 20s, which quickly led to graphic arts and traditional print marketing as I tried to figure out how to find new business while painting at home..

Always An Artist

I've always had a measure of creative visual skill, since an early age. I sold my first commissioned Disney knockoff drawing in Jr. High for $20 to my homeroom teacher for his new nursery. So not surprisingly, twice in my career as a bartender, my artistic talents led to new career paths. 

The first time as mentioned, it led to my first buisness as a freelance fine artist working from home. The managers at the restaurant I had been bartending at encouraged my artistic pursuits and fully supported me by commissioning several works of art from me. When Brinker International (the Chili's people) bought out our restaurant concept I was given the opportunity to provide paintings for the 17 new stores being built in the next year.

The freelance artist thing lasted a couple of years and then came my first born, which led me back to bartending for a more consistent income. At first, oddly enough I went to Chili's and quickly became a bar manager there. Then I moved on to open the first Outback in Alabama as their bar manager. Being the hot new restaurant meant a lot of attention from beer distributors. A lot of that attention was from the Budweiser guys that were located just around the corner from Outback and conveniently on the way home for them. 

I came to find out from the marketing manager, Ken, that their sign artist had quit and they were looking for a replacement. I spent a year as a sign artist and then slipped into Ken's Marketing Manager position when he decided to go after a commission based position. Over the next couple of years my department included a new state of the art computerized sign cutting system, Shelfset support, computer network systems tech support as well as the POS signs and event marketing support. 

Why Google Became So Popular

How Google Used to Work

In the beginning, Google was suuuuper simple, but much more effective at finding answers than other "search engines" because the others weren't really seaching at all. The other search services or directories were shamefully unsophistcated pay-per-click advertising platforms dressed up as search engines. Basically what that meant was that if you searched 

What You Don't Know Can Help You

You don't know what you don't know, right?

And for a lot of people, they don't know a lot about what is happening with their website everyday. Mostly because nothing is happening. There's no email, no request, no orders, no nothing. It's a dead site. 

Or is it?

What you don't know is there's a lot going on that you can't see without knowing how and where to look.