I'm getting fewer blank stares these days when I tell people I'm a Florida SEO Specialist working from home ....where ever that might be (Orlando this month. Jacksonville at times and St. Augustine Beach preferrably). But there's still a number of people that are confused about what I do professionally as an SEO, probably with no reason to be online or they don't really have a commercial interest in search engine optimization or Google beyond typical use.
For those curiously confused, here's an explaination of what a Florida SEO Expert (yes I have enough experience to be comfortable calling my self an expert) does working from home.
Coffee fuels the search during calm moments...and by coffee I mean caffeine in the shape of tar. Oddly enough, I was not under duress when this thought occured to me. As with most epiphanies of merit, it came to me during a beautifully warm shower. My place of thinking as I suspect is the preferred think tank of many thinkers.
I was reflecting on the last development obsticle created by an impatient finger on a frustrated mouse that tends to like to wipe slates clean and start fresh. Website slates should never be wiped clean btw. Prudent proceedures are to create incremental backups of that complex shopping cart with a half dozen purchased mods (yes, Opencart term for add on feature modifications). That way there's always a restore point....which was done but the backup set was not verified BEFORE removing the tainted testing site. This resulted in an oh shit moment which I go into some detail about in a different post regarding the merits of verifying your backups.
This post is about working through a problem without panicking or making it worse by throwing time and resources in the wrong direction. It's almost a cliche reaction but it happens more often than not. Human nature for "A" type leaders is to take action, to mitigate damage duration by shortening the path to the solution. Sometimes that works nicely if you know exactly what path that solution is on. When it the solution isn't clear or more specifically in this case, you have no fucking idea what to do, then it's time to step back and procrastinate properly.
For an SEO Marketing Specialist, Florida has some unique opportunities. This little fact became very real to me as most things do, when it effected me directly. A few years ago I thought I would take the SEO marketing on the road and go on a portable working vacation up north, in the upstate region of New York where I grew up. This was 4 years ago so my SEO mobile utility belt wasn't the Batman grade it is now, with smart phone apps, satellite card and GoTo Meetings to connect the world to my mouse and keyboard.
After weeks of having to look for work with very few call backs I started setting up a campaign infrastructure to market myself in the region. Rochester was the closest city to my location and apparently there are a lot of very bright young people up there with incredible credentials which look great in a stack of applications or proposals. It was a dogfight to earn a call back. Fortunately there's no substitute for real world experience and communication skills to connect the intangible actions of what we do as SEO marketing specialist to businesses that need real solutions.
Anyways, I had never really had to do that in Florida. Work has always come to me typically through word of mouth. And in Florida, there's always a need for an SEO Marketing Specialist because there are so many types of businesses that need competitive marketing all year long.
Not so much in the northern state where the weather really shuts down entire segments of a local economy. Everything from the obvious outdoor venues to day to day restaurant and bar promotions to just life in general freezes up.
That gave me a new perspective on how really good the Florida market is for SEO and just marketing specialist in general. I also believe, like any profession, with the prevalence of constant work on higher caliber levels, like the Disney driven travel and vacation industries that the SEO specialist here in Florida are among some of the highest quality marketing consultants you will find anywhere.
That's one of the aspects of SEO Specialist Florida. I will be discussing the various challenges and opportunities related to this specific marketing region with an emphasis on finding those quality SEO marketing specialist physically working in Florida. The other aspects include some simple observations and fun related to online marketing here in Florida....or anywhere. See SEO Marketing Life for local expert search engine stuff that may or may not be important to know, lol.
I remember it wasn't always a good thing, to be different. It was in fact, as a matter of daily encounters, something of a bad thing.
It's funny, I remember as a kid, probably 5 or 6 years old thinking mostly in English. I'm not sure when I lost my native Thai language but I am sure it was driven by a desire to be more like the vastly pasty white landscape. Achieving social camouflage was not an easy task with our delicate Thai features. My kids will probably never experience what it's like to be singled out to that extent (by good or bad attention) because they grew up here in Orlando Florida during an era that defines "different" as the equivalent of "diverse". Their half Thai heritage means they are more exotic than foriegn, which blends nicely with all the other diversely exotic population. Back in New York, even upstate, our ethnic background was just another point of attack or weakness if you aren't taught to be proud of your heritage ...or worse, you think you want to be one of them. Seriously, I really didn't understand the differences and why there were opposing attitudes until I was almost a teen. I took every slur quite personally. It's not like my folks coached us on how to handle being racially different and what to expect. I don't think they really ever knew to what extent we delt with that wonderful aspect of life on a daily basis. I think they assumed that all our peers treated us like the adults that met us. Kids are so much more cruel and calous as we have all seen in some form or fashion. So like much of polite social practices of the time, we just didn't speak of such things. That was just how kids were, in that era of no awareness and little understanding of things outside of what the eyes could see.
Legitimately, everyone was something....goombas, wops, dagos, guinies, micks, spics and all pricks, lol. Yeah, everyone was something but there were a whole lot of the other white somethings than there were my shade of something, about 95% more. So...I grew up a minority in the minority. Without the numbers we were the ethnic island of the ONLY three Asian boys (that I know of), me and my two brothers , spanning two neighboring school systems. When we got to high school there were a couple more Asian families but think about the ratio there. Out of two graduating classes there were no more than 5 Asians out of prob 500 or more. The black kids weren't much more of an ethnic mass either. Ironically the black kids all had "color" last names too, no kidding ...Scott Brown, Morris White, and [Something] Green. Get the picture of this snowy white landscape? We were all blinded by the white growing up, lol.
I am an SEO (Search Engine Optimisation) Marketing Specialist. In the simplest of terms, I am contracted by businesses to get their websites ranked on the first page of Google for specific keyword searches.
A more accurate description would be I am an online marketing professional with over 13 years experience in building websites that rank well in Google and managing conversions from those websites for all kinds of industries in Florida, New York and through out the southeast. I also have a solid couple of decades in traditional print media advertising as a production artist, graphic designer and art director that preceeded my online marketing career. Before that I was a freelance fine artist specializing in portraits and street festival scenes.
I learned a long time ago, during my youthful professional days that I can't honestly answer if I will be who a business wants me to be or even if I will be good at whatever it is people ask me to be good at. I can only speak to what I am now and how I've been with similar situations and circumstances. It sounds like a vague dodge, but none of us can promise who we will be. We can work towards being who we wish to be but the outcome is something that will undergo many changes, obsticles and unforseen influences. No one really knows.
I set out to be an artist from a very early age. I was always drawing and doodling as a young boy. Much of preferring to stay inside, drawing Marvel superheros, fanciful soldiers and tanks was subconciously because I could see that world and understand it. I'm not sure when I realized my eye sight was less than it should be. I know I was very good at reading people's movements in the hall and paid particular attention to what was being said and by whom partially to identify those people. I always sat in the front of the room to better see the chalkboard.
I was born in Songkhla Thailand in 1966.
I am biologically 100% Thai on both sides but quite white on the inside, thus I make reference to being a twinkie Asian often. My dad (not my biological father but dad all the same) brought us over to the States through the port of Hawaii when I was about 4 years old. The greencard they issued me actually said "never expires" so I used this card with my four year old mug shot for legal ID for the next 30 years.
We grew up in upstate NY around the Finger Lakes region. Victor Central was my first school. We moved to the neighboring school district of Canandaigua when I was in 7th grade. We attended Canandaigua Sr. Academy for two years and then moved to Knoxville TN for dad's new job as general manager of Knox Porcelain.
I graduated high school at Karns and attended the University of East Tennessee State my freshman year in Johnson City TN. I later moved back to Knoxville where I attended the University of Tennessee. My major, true to my early talents, was general commercial art and advertising.
While in college, I worked at the original Ruby Tuesday's on UT's Strip, Grady's Goodtimes, Chili's on Kingston Pike and Rumors Night Club.