Digital Marketing Library
My 2024 Library of Digital Marketing Terms, Definitions & Explainations
Digital marketing encompasses a wide range of strategies and tactics that use digital channels and technologies to promote products, services, or brands to a target audience. It has become a crucial component of modern marketing efforts due to the widespread use of the internet and digital devices. Here are some key elements and strategies within digital marketing:
Effective digital marketing requires a well-planned strategy that aligns with your business goals and a deep understanding of your target audience. It's a dynamic field that continues to evolve as new technologies and platforms emerge. Marketers must stay up-to-date with industry trends and adapt their strategies accordingly to achieve success in the digital landscape.
| Term | Definition |
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Online Public Relations (PR) |
Online Public Relations (PR), also known as digital PR or web PR, is a branch of public relations that focuses on managing a brand's reputation and building relationships with its audience through online channels. Online PR leverages various digital platforms and communication tools to reach, engage, and influence the online community, including customers, prospects, journalists, bloggers, and social media users. Here are key aspects and strategies of online PR...
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