You're website exist to reach out and grab people online by attracting them with whatever your ideal customer, patient or prospect is looking for. It should contain the shiny irresistible treasures they seek.
If that's not your goal then you have a digital business card that's buried under millions of other websites that also don't understand how to get found. Most websites are NOT constructed to be found, let alone stand out from the competition, no matter what the platform says about their SEO features or what the average web designer says they "know" about SEO.
A majority of owners, and sadly their web designer and marketing people only have a basic regurgitate knowledge of how to do this, which results in haphazard mediocre results...if any.
The explosion of easy to use platforms that say they have "SEO Tools" are offering nothing more than basic tools available to any website platform.
They're tauting SEO tools now because they had none before or severly limited tools in the past which was a huge disadvantage and hurt their market share.
Even on the best platforms, unless you have someone that knows how to use what's available and knows what options are constantly being updated, then you are at a disadvantage and falling further and further behind because the #1 secret to success online is time. ⏱
By introducing a steady stream of fresh new poeple to businesses just like yours, I've been able to increase the revenue of my clients from their online shopping carts as well as their physical locations for over 20 years. The core of growing businesses or personal brands is with Google Search thru multiple channels... including with AI.
That's it. Like great recipes the ingredients change according to your preferences but effective methods don't change.
My process has proven to be a highly profitable, sustainable and most importantly...a repeatable system that's adaptable for any industry.