Krisada Eaton
Homebase: Honolulu, Hawaii, United States
Traveling 2024: Currently in Jacksonville FL
(407) 375-9915
Marketing Work History
Summary
With over 20 years of experience as a digital marketing search analyst and Sr. SEO Specialist, I've gained a measure of expertise with:
- eCommerce marketing and development,
- CMS website platforms of all kinds
- LAMP development
- Digital marketing AI automation.
Before that I was immersed in all aspects of traditional print media advertising from pre-press production artist to marketing director for several companies.
Now, with my understanding how it all works in the digital world of Google and more importantly, how to build, adapt and evolve systems around campaign goals, I am able to effeciently architect individualized marketing strategies for any business from personal brands to Fortune 500 companies.
Over the years I've worked with these brands and agencies:
-
- Winn-Dixie Stores - Digital Marketing Specialist & Webmaster
- Balestreri Realty - Marketing Director
.Com Marketing Ad Agency - Sr Search Engine Specialist (SEO)
-
- Sonny's BBQ
- Massey Services
- Solivita - Active Living Community
- Luxury Homes Orlando - Sr Search Engine Specialist (SEO)
Top Site SEO Ad Agency - eCommerce Web Developer
-
- Palm Casual Patio Furniture
- American Cushion Company # 1(800)-Charity Cars
Digital Marketing Specialist / Freelance Contractor
Holistic Medicine & Naturopathic Doctors
-
-
- Dr. Myriah Hinchey
- Dr. Frank Aieta
- Dr. Michael Gazsi
-
Brand Development:
-
-
- LymeBytes!™ & LymeBytes!™ Media # LymeCore Botanicals®
- TAO Vitality, Longevity & Optimal Health # Dr Hinchey
-
Having built and maintained dozens of websites as a webmaster, much of my core success with SEO is based on my deep understanding of the various website systems and how they interact with Google.
Before my SEO career, I was an artist and spent a lot of years as a traditional print art director which has contributed to my understanding of complete visual marketing campaigns.
My eCommerce tools of choice are:
-
-
- Shopify
- Opencart
- Eshop
- Joomla
- WordPress
- WooCommerce
-
Experience
AI & SEO Digital Marketing Specialist
Digital Marketing Age Aug 2023 - Present (1 month) Aloha! ...I'm Krisada
I am the dishwasher, host and owner of this new AI & SEO Digital Marketing Agency.
I've been a contract based freelance digital marketing consultant, Sr. SEO Specialist and Ecommerce Developer for about 20ish years.
Now I'm shifting to an ad agency format to help more people earn money from the things they love to do every day, like me!
I'm also developing a team of highly skilled SEO minded marketers through a pilot program called the Search Engine Guild.
This learn & earn program is designed to pass on what I know and combine that knowledge with what others bring to grow the guild community into a real world qualified group of hands on SEO Marketers.
Our unique service offering is developing custom high performing SEO websites that have proven to be flexible and powerful in a number of niches:
With our extensive technical marketing automation experience, we're able to effectively test what AI driven systems, platforms and shiny new thingys are best for your marketing strategy.
So here are some of the industries that were going to kick the tires on.
And by "Kick the Tires" I mean design different AI & SEO marketing campaigns for them.
# Nutraceuticals
# Medical Private Practices
# Media Marketing & Events # Personal Brands
# Ultra Niche Health Conditions
# Talent Acquisition & Recruitment # Protected Private Social Networks
...and of course so much more!
As a boutique Digital Ad Agency we specialize in adding tremendous value to your project in order to foster profitable relationships for everyone involved.
Mahalo!,
~ Krisada
Marketing Director of Digital Media & Special Events
LymeBytes!™ Media
Jan 2022 - Present (1 year 8 months)
Digital Marketing Consultant
Krisada Digital Marketing
Jan 2001 - Present (22 years 8 months)
As a digital marketing search analyst I am experienced in managing and executing online marketing strategies focused on Google ranking factors for a number of industries. In recent years my expertise has been focused on successfully generating new sales, leads, attendance and enrollment with a heavy emphasis E-Commerce (Shopify, Opencart, EShop, WooCommerce, Magento etc). Last year my small business partners saw a 50% - 100% increase in sales revenue online.
I started in traditional marketing as Birmingham Budweiser's Marketing Manager (POS distribution / Shelf Set / Special Events Coordinator / Sign Shop Director / Network Administrator). After 4 years I moved on to marketing for smaller start up companies and eventually found my way to Florida
as the Creative Director of United Studios Design Group. Art direction and Marketing Director for manufacturing and luxury real estate led me to discover a desire to work from home. So in 2004 I abandoned my corporate life to teach myself web development. During the course of my self-taught education I filled in for a web developer that abruptly quit his webmaster's role at friend's internet ad agency TopSites. This was my introduction to a new career in Search Engine Optimization focused almost exclusively on Google rankings officially began there.
Since then I've worked on an enterprise level with Fortune 500 companies to small mom & pop home based start ups.
My core skills as a seasoned developer allow me to effectively implement "on-page" SEO techniques on all types of website platforms and ecommerce frameworks.
As a social media author for several businesses, I am adept at ingratiating social marketing into each SEO campaign. Social Marketing is no longer an "additional technique" but an absolutely essential aspect of a successful online marketing campaign.
Search Engine Marketing Specialist
Midland Information Systems, Inc.
Jul 2010 - Present (13 years 2 months)
Digital Marketing Specialist
TAO Center for Vitality, Longevity and Optimal Health
Mar 2020 - Present (3 years 6 months)
Marketing Specialist
West Hartford Naturopathic Medicine
Apr 2020 - Present (3 years 5 months)
Digital Marketing Specialist Professional Nutritionals, LLC Nov 2021 - Present (1 year 10 months)
Sr. Search Engine Specialist
.Com Marketing Ad Agency
2010 - 2011 (1 year)
Implemented direct on and off page SEO optimizations for a number of industries. Much of the reporting was derived from ongoing in depth analysis of each account which I personally presented in easy to understand plane language and great visual aids that connected the clients to what was going on with their websites and rankings.
Sr. Marketing Specialist / Webmaster
Winn Dixie Stores
2008 - 2009 (1 year)
At Winn-Dixie I was the sole webmaster responsible for the customer facing website and all SEO marketing. I coordinated with all the marketing departments to update and maintain their ongoing promotions. As an SEO implementation I shifted their branded keyword sets to include non-branded industry segments such as pharmacy and deli structured searches that led to doubling the visitor volume in 3 months (1.1 million visitors to 2.5 million per month).
Specifically we out ranked pharmacy competitors such as Publix, CVS, Wal-Mart, Wal-Greens etc......................................................................................................................................................... for
current flu shot promotions in each of the seven demographic regions Winn-Dixie operated in.
Deli keyword successes were centered around first page results for "holiday meals. " and other
seasonal promotions.
Gift card keywords for the electronic marketing department also saw first page successes for AMEX music promotions as well as seasonal "holiday gift cards..." and consistently for "grocery gift cards. "
Art Director
Balistreri Realty
Aug 2005 - Dec 2005 (5 months)
Managed graphic arts marketing support for 300 agents in 10 offices for the luxury real estate market in South Florida.
- Revitalized marketing department image as a "fun & friendly" resource for Balistreri Sales
- Restructured management of department and outdated
- Coordinated In-house Marketing of 3 companies with print and multimedia
- Re-designed all collateral materials to reflect Balistreri's re-branding position in the luxury real estate
- Worked closely with the Communications Director to coordinate re-branding These programs included marketing of Balistreri Training & recruiting, Balistreri Radio Hour, Balistreri Magazine, International Tradeshow Presence, internal media campaigns, outdoor advertising and programs for affiliated Balistreri Family Enterprises (Intouch Mortgage, Integrity Title, Multi-Unit Sales Division and Balistreri Commercial Division).
Art Director
Nina Industries
Jan 2000 - Jan 2001 (1 year 1 month)
- Responsible for wide web flexographic prepress department to support (3) 42" presses 24/7.
- Primary designer for new packaging or redesigns of existing
- Coordinated In-house Marketing of 3 companies with print and multimedia
- Produced & executed dual tradeshow tours (2 separate set-ups at each show) in Atlanta, Chicago and Las Vegas that included 2 full 3D multimedia presentations on a custom 42" gas plasma monitor, 3 different sets of booth displays (printed in-house) and 2 supporting Flash 5 websites. Atlanta's SNA Show Display received the top award for allied products. Websites can be visited at ninaplastics.com, www.flexpackusa.com.
- Purchasing agent for all computer related acquisitions and network administrator for Nina
- Coordinated up to 100 simultaneous packaging
- Created and maintained an Access database for Graphics project
- All customer collaboration or inquiries involving printed product were directed to
- Supervised in-house oversized (42") polymer plate production
- Designed, fabricated and installed custom retail merchandise display for B&H Photo Ninth Store.
- Maintained cross platform PC/Mac 3 Mac / 4 PC.
Creative Director
United Studios
Jan 1999 - Jan 2000 (1 year 1 month)
- Illustrated & presented 3 dimensional exotic illuminated custom signs for the theme entertainment industry as well as the greater Orlando All illustrations were designed to be "production ready", (i.e., to scale, accurately adhering to aluminum / neon production standards and techniques).
- Personally conducted presentations for numerous Walt Disney World project Detailed analysis of design methods, fabrication techniques, installation issues and budget impact were communicated verbally & visually throughout each project adhering to WDW's strict standards of excellence.
- Reviewed & worked with numerous architectural blue prints to accurately create design
- Supervised 2 designers / presentation artist and 1 technical designer. Responsible for overseeing design integrity during fabrication, assembly and Converted illustrations to provide cut ready production artwork to CNC Routers, Plotters, Large Format Digital Printers.
Art Director
Graphic Markings
Jan 1998 - Jan 1999 (1 year 1 month)
- Managed a prepress and vinyl production art department in a high volume screen printing
- Produced spot color separation, 4 color process, film based art, digital prints and vinyl
- Maintained cross platform PC/Mac
- Directly coordinated customer relations between art department and
Graphics Manager
OzWorks Design
Jan 1996 - Jan 1998 (2 years 1 month)
- Prepared all Project proposals for each Proposals calculated labor & materials cost projections, basic design guidelines, production time table, personnel scheduling and company profit margin to derive pricing.
- Coordinated & assisted in the construction of all scenery, including traveling hard sets for Southern Living Cooking Lite, backdrops & signs for Birmingham Festival of the Arts stages, City Stages, and décor for numerous trade shows.
- Produced large format prints and vinyl signs for
- Coordinated and implemented marketing strategies that produced 50% increase in annual
- Performed corporate presentations using numerous graphic mediums including 3D
- Developed graphic concepts for theme venues, corporate events and interior
- Created graphics, props and signs on sets for commercial video
- Prepared animated web page
- Fabricated specialty signs and graphics from construction drawings for museum
- Painted 20x30 foot backdrops and
- Carved 3 dimensional foam sculptures for decor, signage and
- Designed marketing brochures, logos and business cards that enhanced corporate identity and market
- As Treasurer: Tracked acquisitions, expenditures, Projected job cost, Project Quotes, filed taxes and did payroll weekly.
Marketing Manager
Birmingham Budweiser
Jan 1990 - Jan 1995 (5 years 1 month)
- Managed 3 Departments: Sign Shop (2 employees), POS (1 employee) & Marketing, (various contractors - Bud Girls and myself).
- Purchased annual inventory of neon, metal signs, stand-ups and other promotional items from Anheuser Busch. Budgets ranged from 10k to 40k, depending on market performance.
- Surveyed Off-Premise accounts and collected sales data for Shelf Reset
- Constructed layout and design for distributor beer sets with 3D marketing program, Shelfset 3000 based on market analysis data. Supervised approved resets.
- Designed and produced unique theme sales promotions, charts, graphs, awards and on-premise custom graphics.
- Designed and produced custom graphics on POS for the Jefferson County market for 3
- Regularly hosted entertainment venues and events for VIP guest at Birmingham Race Course, Birmingham Bulls Hockey Arena at BJCC, University of Alabama Football tailgate parties, Budweiser
Airship, Bruno's Memorial Classic Senior PGA Golf Tournament at Greystone, Budweiser Clydesdales Team appearances, Alabama State Fair, numerous concerts and specialty / holiday promotional events.
- Installed and serviced Scotch Print vehicle graphics for fleet of 6 mini vans, 15 beverage trucks and 2 tractor trailers.
- first digital sign making department by presenting detailed research analysis and cost justifications to Senior Implemented Birmingham Budweiser's Management & Owners - Dobbs Management. Developed the department into a separate profit generating entity.
Education
University of Tennessee, Knoxville
Bachelor of Science (BS), Commercial and Advertising Art
1987 - 1990
I studied art and advertising.
Canandiagua Sr. Academy
1980 - 1982
Studied fine arts and wrestled 3rd string for a state championship team
Skills
Joomla! • Shopify • cPanel • All Things Google • Website Conversion Optimization • Ecommerce SEO • Keyword Research • PPC • Google Analytics • SEO