Library
Digital Asset Thinking
A website is not a cost center. Built and maintained correctly, it is a compounding asset ... one that earns attention, trust, and leverage over time without requiring proportional ongoing spend. This section covers how to think about digital properties the way an investor thinks about assets: with long time horizons, structural thinking, and an eye for what compounds.
Topics in this section
Cornerstone reading
Featured
What Is a Website Actually Worth Now?
Stupidly simple question. Took me three years and 80+ domains to find a decent answer. It depends on who's looking at it -- and that's not a dodge, that's the whole point.
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Top 10 Website Problems 2026 [FIXED]
Most websites do not have a design problem. They have structural problems. Here are the ten issues I see most often, the foundational fix for each, and a downloadable solution for it.
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Fourteen Domains. One Machine.
Why I'm not building one great art website. The full architecture of the Art cluster ... five layers, one hub, and what each domain is actually supposed to do.
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I Didn't Start Out Building an Ecosystem
The honest starting point of the Art Cluster Asset Building experiment ... fourteen domains, one intended ecosystem, and the gap between the plan and current reality.
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How to Choose Your First Website Business Model
Your first website does not need the perfect niche. It needs a business model that matches your skills, patience, and tolerance for uncertainty.
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Why Your Website Is an Asset, Not an Expense
Most people account for their website as a cost. Hosting, design, maintenance ... money out. That framing is wrong, and it leads to underinvestment in the one digital property you actually own.
Related topics
Website Ownership
What owning a website actually means ... hosting, domains, control, portability, and the difference between renting and owning.
Platform Independence
Why building on platforms you don't control is a liability ... and what a more resilient digital structure looks like.