Library
AI Discovery
Search engines used to rank pages. AI systems now interpret them. That is a different problem. Being indexed is no longer the goal — being understood, trusted, and cited is. This section covers how AI discovery actually works and what structural decisions make a site more likely to be surfaced by AI-assisted search.
Cornerstone reading
Featured
Search engines crawled links and counted keywords. AI systems read meaning and context. The same content strategy does not work for both. Here is what actually changes.
All articles
Ranking for a keyword and being cited by an AI system require different things. The overlap is real but the divergence matters — and most content is optimised for the wrong one.
Related topics
Structured Data
Schema.org, JSON-LD, and machine-readable metadata — the layer that turns a web page into a data point machines can trust.
SEO Fundamentals — Evolved
The parts of traditional SEO that still hold — and the parts that need to be updated for an AI-assisted search environment.